The Problem

History has shown us time and again
the dangers of demonising foreigners and minorities
UN High Comissioner for Human Rights, 2015

After what it called “decades of sustained and unrestrained anti-foreigner abuse, misinformation and distortion”, last year the United Nations accused some British newspapers of “hate speech”. UK experts are now warning that hate crime is being “fuelled and legitimised” by the media. Relentlessly hostile and often inaccurate headlines have been described by charities as “dangerous”. But, indirectly, nearly all of us are funding them.


The overwhelming majority of people in the UK don’t buy The Sun, Daily Mail or Daily Express. Yet most of us probably do shop with a company that advertises in these newspapers.

Newspaper editors have a strong incentive to run sensationalist anti-migrant headlines: it boosts their readership - and that means they can earn more from advertising.

Many of these advertisers have strong ethical stances on other issues: on discrimination in the workplace, on their supply chains, on their role in their communities. But when it comes to choosing which publications they fund with their advertising budgets, their own ethics and values have often been ignored. Until now.


Now, customers are becoming increasingly aware that by shopping with brands who advertise in divisive newspapers, they are inadvertently funding their own demonisation, or that of their family, friends and neighbours.

This campaign hopes to provide a voice for these customers, to encourage ethical brands to live up to their values, and @stopfundinghate.